If you’re not familiar, that’s the term for Facebook’s algorithm. If you want to show up in a person’s feed, you need a lot of likes, shares and comments. It’s how it works. That’s why some pages disappear from your feeds, while other peoples are always there. I get how it works, but I don’t care. Unless I’m fooling around in a thread with my friends, I don’t want to manipulate it.
Why?
The people who want to see my Facebook page already do. They make a point to find it. They read. They comments. I smile. Happily ever after. The end.
People who have liked my page may not want to see what I have to say all the time, and they may have done so in passing. Maybe engagement isn’t what matters to them. I say this because I am one of those readers. I ignore 99% of what shows up in my feed because I just don’t have time for that shit.
And that’s the second reason why I couldn’t care less about EdgeRank. My blogs are my hobbies. They’re fun. They’re mildly profitable. They’re engaging to some, but they’re not my source of income. They don’t even take priority over my friends and family. I don’t think in blog and, you know what? I do pretty well with that stance. I don’t feel like I have sold myself out. I haven’t forsaken quality for quantity, and that’s important to me.
So, whatever. Concern yourself with EdgeRank. I won’t.