As part of the many — and I do mean many — articles I’ve written about SEO, I’ve talked about how a popular tweet containing a link to your site can help make you more visible. This was more true when Google showed the live Twitter stream because your tweets showed up directly in the feed. The search engine still counts retweets as a sign of popularity when it comes to ranking results, however.
One thing you can do to encourage social sharing of your content is to make it easy to share. You can put widgets/buttons/links in your posts, so people can share them to Twitter, Google+, Facebook or other social networks. Once I post something to Facebook, for example, you can share it to your friends on your timeline or your own page. As a page owner, sharing content is something that I do quite frequently.
Something that you might not think to do is to make your existing tweets easily readable and interactive to your blog readers. I’ve seen a few blogs do this before, but I always assumed that they had manually styled it with CSS, and I was not up to the task.
It took months before I stumbled across a post about how to embed it, and when I realized how easy it was, I could have pinched myself. All you need to do is to grab the URL of the individual tweet and paste it into your post editor. It works with WordPress, whether you paste it into the visual or text editor.
It doesn’t matter whether it’s a text tweet or has attached video and photos; those will show, too. The default styling is just like a tweet on Twitter, as you will see below.
I just discovered how easy it is to embed tweets. Blog post coming up!
— Cole (@anaesthetic) October 8, 2013
You can change the style by using CSS selectors “.twitter-tweet,” which the default code uses as the blockquote class.
For people using any platform other than WordPress, every tweet has a “…” link that you can expand to see more options. One of those is the ability to embed the post, and you’ll copy some code that works everywhere else.
Does this help SEO? Well, it certainly can. That’s especially true if you’re part of Twitter’s Headlines project. When you embed tweets, Twitter displays your url on the tweet’s permalink page. I’ve seen a few of these, but didn’t realize how it works. It’s quite similar to pingbacks with blogs.
Of course, social media isn’t the only aspect you’ll want to consider. Email marketing is typically less important for a blog like mine, where I’m not trying to sell anything, but it’s still useful as the infographic below shows:
What SEO measures do you take for your site? Do you think you’ll ever embed a tweet?