Decorative Flower
Her Realm, Personal website and blog of Cole
Sep 13

Blogging Comes with Hard Lessons

No, really. I’ve learned some awesome things about myself and my community and computers and the Internet and the world at large from being an active blogger. I’ve also learned some things that are frustrating, disheartening and just plain shocking. For example.

Pictofigo Frustration

This is pretty much me on a daily basis!

People Don’t Understand the Internet

Every week, I get at least one comment on Reviews by Cole from someone who thinks I am the company. Not just that I am somehow affiliated but that I can send them products or perform an exchange or send them a manual or what-have-you. Now, this just perplexes me. Chances are, they performed a search for a specific product and wound up on my site because the manufacturer doesn’t offer information about the specific product. I understand how people get to my site.

What I don’t understand is how they could possibly think that they are anywhere else than a product review blog where I talk about my personal experiences. My site looks like a blog. It reads like a blog. It quacks like a blog. It’s a blog, folks!

Language Is Important

I don’t just mean representing yourself in a professional way. I mean that almost any time I’ve worked with a company whose representative’s first language wasn’t English, it turned out terrible. My not-politically-correct opinion is that a lot of companies that cheaply manufacture items overseas view bloggers as a quick way to get some links with minimal cost on their end because they’re making crap.

It doesn’t matter if these are quality posts or long-term relationships. It sure as hell doesn’t matter if the product works or not. And sometimes I am not better than them. I don’t say “No” even when every sign indicates this is going to be painful from beginning to end or that it’s just not worth it.

Giveaways Are a Chance to Win

..and even if you’re the winner, you shouldn’t count your chickens before your eggs hatch. I recently posted on Facebook on how I had been contacted by a winner of my DX Mall giveaway. Sadly, this company fell into the last category. They’re a bottom-feeder type, and not only were my communications with them downright painful because of the language barrier, but it took them over a week to consider crediting my winner’s accounts. One winner went back and forth with them before weeks before she was finally told that the site shut down.

That’s all folks. I’m a middle man. There’s nothing I can do short of paying for those prizes out of my own pocket, which I just can’t do. I’ve been using a disclaimed about how I am not responsible for prize fulfillment for some time. Basically, this means I can send off your information to my contact and nag them a couple times, but you’re not actually the winner until the prize is in your hands.

It’s a Numbers Game

This might be the lesson that’s been the most difficult for me to come to terms with. While things like user engagement and comments mean a lot to me, it’s stuff like visits and Facebook “Likes” that turn the heads of PR folks and businesses who consider working with me. I know this isn’t always the case, but unless you don’t have the masses visiting your site, you’re likely going to miss out on opportunities that might otherwise be perfect for you.

Another thing is that someone who takes good (or sometimes numerous!) pictures will get more opportunities than I do because I tend to focus on text. I’ve literally left reviews not knowing what items were or how well they worked. I’ve seen bloggers highlighted on social media and forums because of their great photos that literally did nothing to convince me that the brand or product was worth thinking about twice.

I’ve seen this time and again, and it’s tempting to feel anger, but I know it’s not use it. I’ll keep building and getting better. I’ll be grateful for what I qualify for, and that’s included some awesome stuff. But I won’t be quiet when you write a terrible review because you’re hurting more than just yourself.

Also, when it comes to those giveaways? Another numbers game. Consider the amount of work you’re putting in and how much you really need or want that item because I can guarantee a lot of entrants are wasting their time and effort!

I sound more jaded than I feel on a daily basis in this post, but nothing everything about blogging is pretty.


2 comments on “Blogging Comes with Hard Lessons”

  1. I recently had to contact a company letting them know that I never received the prize they were supposed to send. Luckily, my encounter was pleasant and after realizing they never sent it they threw in a bonus. I wish all exchanges could be that easy.

    It’s always annoying to be the middleman. :(

    As far as the whole Numbers Game and PR deal go, I agree that it’s a huge annoyance.

    Photos are very nice in a review, not just to show the product off, but to “fill space” and make things seem appealing to the reader. However, with photos you need to have that useful text that most people just lack.

    What bugs me more are the people who list tons of negatives in reviews and then rate the product as a BUY IT just to please the Company and continue getting “free swag”. That’s not useful either. Swag grubbing whore.

  2. Liz

    I really dislike it when people think I’m the actual company. It reminds me of the people who comment on news sites’ articles with comments TO the involved parties, as if said person(s) are actually going to read it. It’s annoying for me to read, and I can only imagine how annoying it is for the people who actually wrote said article.

    The same thing happens on Facebook, but ah — that’s a whole other issue at hand. :s

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